Advertising Vanuatu

We know in Vanuatu it’s hard to know where to advertise. What makes this particularly more complex is that Vanuatu is a very small market overall. So when you choose to advertise you want to make sure that you get good return on this advertising investment. Especially...

Marketing sure, but to whom?

Whether you’re a global brand or a local Vanuatu company the basics of your marketing will start with the same task – identifying your audience. This may sound logical but you’d be surprised at how many times this basic first step in marketing is skipped,...

Marketing Vanuatu

Vanuatu is a large group of islands, but so little known in the South Pacific and just a tiny dot so often overlooked on the international scale. When it comes to marketing Vanuatu the first priority seems to be ensuring that we are ‘on the map’ for tourism...

Press Release from Vanuatu Tourism Association

Press Release 5/12/13 We are pleased to announce that local marketing company Pandanus Consulting Ltd will be producing the 2014 Port Vila and Efate Maps. Full details on this map will be released by Pandanus to members within the next week. Work on this map has been...

Symbols & Logos

In a growing and competitive market place like Vanuatu, an effective logo and trademark is very important to communicate your product. The most successful branding and designs speak directly to the intended audience, whether it’s the local Vanuatu population, tourists...